When and How Often To Post on Social Media

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I stumbled on this post and thought it useful for everyone who has a thing or two with the Social media space;; managing accounts or marketing brands and products.

One of the most challenging aspects of social media marketing is knowing when and how often to post. Organic posts are most challenging because you are relying on the algorithms to show your content to the right people. If your post isn’t relevant or appealing, people won’t interact with it and it will get pushed down in the news feed.

To ensure that your posts get as much attention as possible, CoSchedule did some research that the rest of us can learn from. Below is more information about when and how you should schedule your social content. For a visual look, check out the full article from CoSchedule.

Facebook

Facebook continues to be the most popular social network, with over 2 billion monthly active users. To show how successful Facebook is, consider some of the latest financials. In 2016, earnings were at $7.01 billion in Q3 alone. For all of 2014, earnings were at $12.47 billion. Facebook’s stock-to-market valuation exceeds $245 billion, which is more than Walmart.

To get your brand noticed, it’s recommended to make one post a day from 1-4pm. Any more than this, and you may look spammy to your followers. Posts can be curated or reshared every other day. For more information on how Facebook’s algorithm works, check out our previous post on 2018 Facebook News Feed Updates.

Twitter

Twitter may not have as large of a following as Facebook, but users are loyal. The social network has 330 million monthly active users and 500 million tweets sent a day. Despite concerns over Twitter’s decline in popularity, the financials are strong. Q3 2016 revenue was $616 million compared to Q3 2015’s revenue of $569 million.

One benefit to Twitter is that you have more flexibility with how often you can post. It’s recommended to tweet 15 times a day, with retweets and curated posts accounting for seven posts. The hours are flexible as well, with the best times being 2-3am, 6-7am, 9am-3pm, 5-6pm and 9-10pm.

LinkedIn

LinkedIn is the most popular professional social network, with 500 million monthly active users. In Q3 2016, LinkedIn generated $960 million in revenue, which may not be that surprising considering that 41% of millionaires use the professional network.

To stand out on LinkedIn, your posts must be thoughtful and strategic. Only one post a day is recommended, otherwise, you may look desperate and insincere. The best times to post are between 10-11am, with the option to curate or reshare posts every other day. To make things easier for you, keep Facebook and LinkedIn on the same schedule: one post a day, curated posts every other day.

What do you think about these “best” times? Does one work better for you than another?